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Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
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Citation

Claes, Ilustre, Schillewaert and Verhaeghe (2011a, September 18). Crowd interpretation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/crowd-interpretation